Matthew and Bronwyn Dering whose Devro Great New Zealand Sausage Competition entry rewarded them with not only a gold medal but also the Devro Wildcard win. Above the successful business owners at the October 19th, Auckland awards evening.

Wildcard Winner


A local, family owned butchery, based in Greendale, is no stranger to awards – having secured more than a few during its years of operation. Greendale Butchery, trading as Ashby’s Butchery has again taken out awards in the 2017 Devro Great New Zealand Sausage Competition. This year’s gold medal prize winner was their Pepperoni Bierstick (which now proudly wears three golds). Ashby’s in Greendale  specialises in manufacturing small goods, bacon and provides homekill services in the Selwyn area. Their gluten free, award-winning Biersticks are a blend of beef and pork, all Manuka smoked and all made with top quality ingredients.  Business owners Bronwyn and Matthew Dering pride themselves on quality products and have in the past won awards for sausages, bacon and ham.

This particular Bierstick has been produced by Matthew and Bronwyn for the past three years as an off-shoot from their Salami-Guy salamis. The product’s popularity surpassed the couple’s wildest expectations and they’ve been producing it ever since.

To be successful in the recent awards’ process product samples were sent to Auckland for judging. The inner and outer texture of all sausages submitted was assessed and once cooked (if required) assessed again on appearance, along with aroma, texture, composition and taste. All entries are judged by two judges, one with a butchery background and one with a culinary background.

“The decision-making process was intense,” Bronwyn reported, “with category judging done in Auckland during late September, before the top scoring sausages in each category progress through to the final judging.”

This final judging produces a Supreme winner, a People’s Choice and the Devro New Zealand Wild Card. All the gold medal winning products got mystery shopped in early October with the final judging on October 12th. The competition, which was comprised of twelve categories, saw the Greendale entries up against 512 other products from throughout New Zealand.

“We were blown away that we not only won Gold on the Bier Stick this year, but we also took out the Devro New Zealand Wild Card,” Bronwyn enthused. “This means we were the top scoring product produced in a Devro casing! Our award-winning Biersticks can be purchased from Lyttelton Farmers Market or The Meating Room, at 129 Storeys Road, Greendale,” she added.